Growth in the Chinese car market is on the up, at the same time that energy consumption specifications are tightening and new competitors making cleaner vehicles are vying for consumers’ attention. One ‘traditional’ brand has a great advantage - Volvo’s unassailable reputation for commitment to design and sustainability. With the new S90, our task was to create an experience where Volvo’s philosophy of ‘Designed Around You’ made a memorable impact.
Me and the creative team helped to come up with a concept for Volvo’s new brand gallery in Beijing:沃之道. It is the intersection of Lagom and Dao, a perfect balance between human and nature, Swedish and Chinese philosophy.
We also came up with the concept of Volvo Lens and created content for it: special video footage that is shot and edited in a way that makes guests feel immersed in the Scandinavian nature and look up through the window/lens of Volvo.