2020 Amazon Global Selling Online Cross-border E-commerce Summit (aka: Seller Conference) was held “virtually” from Dec 14-18, 2020. Themed by “being prepared for a future full of uncertainty but also great opportunities”, the summit featured an abundant line up of sessions for both prospects and existing sellers to prepare them to react in “e-commerce speed”, to think longer term and to build capabilities for unknown future challenges.
The 5-day live event generated a total UV of 289,613, +93% vs goal and +239% YoY, and a total PV of 17,613,548. In detail, our owned channel (Vhall) achieved UV of 26,519 and live PV of 204,918; 3rd party 36kr generated 198,931 UV and 17,311,169 PV; 3rd party Yuguo contributed UV of 13,773 and PV of 26,496; Douyin (Tiktok in China) generated 14,899 UV and 23,311 PV. In addition, a total of 53,020 audience has registered the event portal to access the live event or playback.
The event was receiving an engaging audience, generating 25,208 live comments and 5,432 questions. 89% of the audience (based on 26,801 valid survey responses) are satisfied with the event.
Leveraging this flagship event, PR team has designed an integrated communications campaign to further deliver Global Selling messages about the uncertainty of future, how AGS is enabling sellers to get prepared among the uncertainties and AGS’s four strategic focus in 2021, aiming to further strengthen AGS thought leadership in cross-border e-commerce (CBEC) industry.
Key activities of the communication campaign includes: 1) Warm-up press release for Seller conference; 2) Category trend posters landed on top media; 3) Press brief with Leadership team Fireside Chat with over 100 media nationwide; 4) 7 KOL in-depth article pitch; 5) 4 Seller stories pith.
As a result, a total of 2,422 pieces of coverage were generated with very positive sentiment, comprising 342 from online news sites/print/TV, 2,080 from Social Platforms (1,547 from News APP, 276 from WeChat, 128 from Weibo, 129 from social platforms). Overall social impression reached 9.7 MM.
2020 Amazon Global Selling Online Cross-border E-commerce Summit (aka: Seller Conference) was held “virtually” from Dec 14-18, 2020. Themed by “being prepared for a future full of uncertainty but also great opportunities”, the summit featured an abundant line up of sessions for both prospects and existing sellers to prepare them to react in “e-commerce speed”, to think longer term and to build capabilities for unknown future challenges.
The 5-day live event generated a total UV of 289,613, +93% vs goal and +239% YoY, and a total PV of 17,613,548. In detail, our owned channel (Vhall) achieved UV of 26,519 and live PV of 204,918; 3rd party 36kr generated 198,931 UV and 17,311,169 PV; 3rd party Yuguo contributed UV of 13,773 and PV of 26,496; Douyin (Tiktok in China) generated 14,899 UV and 23,311 PV. In addition, a total of 53,020 audience has registered the event portal to access the live event or playback.
We engaged with 7 KOLs from finance and CBEC industry to drive broader coverage and different voices.
Key activities of the communication campaign includes: 1) Warm-up press release for Seller conference; 2) Category trend posters landed on top media; 3) Press brief with Leadership team Fireside Chat with over 100 media nationwide; 4) 7 KOL in-depth article pitch; 5) 4 Seller stories path.
As a result, a total of 2,422 pieces of coverage were generated with very positive sentiment, comprising 342 from online news sites/print/TV, 2,080 from Social Platforms (1,547 from News APP, 276 from WeChat, 128 from Weibo, 129 from social platforms). Overall social impression reached 9.7 MM.