Client: Mercedes Benz China
Agency: Auditoire
Our scope has included design, built, digital engagement, daily operation, ticketing, VIP & athlete shuttle service, public test-drive and special day event for ATP's sponsor Mercedes Benz.
Awards: Best Trade Show/Exhibition_Gold (Event Marketing Awards)
Throughout the span of eight days, The 2016 ATP Shanghai Rolex Masters Activation came to a successful close. We worked alongside Mercedes-Benz for strategic onsite displays, booths, VIP receptions and all-field operations.
The project has awarded by CEI Asia and Campaign Asia-Pacific for Gold award in Best Tradeshow/Exhibition.
We had the pleasure of receveing a visit from Li Haotong, the youngest Chinese champion of the PGA European Tour and organize the greet and meet moment with some of ATP's star players!
My role in this project is the project lead from throughout the whole process.
SLC car display inside of the grandstand, making sure the brand exposure is always spot-on.
Mercedez Benz day with young athletes
It's a Mercedes Benz tennis day
Digital engagement at Mercedez Benz Booth
VIP area and test drive reception
Me testing test-drive and digital activation
We are the winners!